Creative Lunch: Grafik

Thursday / October 27 / 12:00 PM

SOLD OUT! (Wait List)
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What’s behind the best brand identities?

Grafik believes every branding engagement must start with a solid strategy that clearly informs a powerful creative approach. Join Grafik for lunch and learn how DC’s go-to branding firm translates charts, graphs, and positioning statements into authentic brand identities that can be expressed across every experience and every channel. Meet the designers and strategists who ensure our clients always land on The Right Idea.

Lunch is included. Registration is $10, limited to 25 attendees. Priority registration for AIGA members opens at noon on October 4th. General registration opens at noon on October 6th. Grab a spot at the beginning of the registration line, and sign up to become a member today!

Please plan to arrive at Grafik 10 minutes early to allow time for registration, lunch and swapping stories with other designers. The presentation will begin promptly at noon.

About Grafik

For more than 35 years, Grafik has been partnering with start-ups, best-kept secrets, and industry leaders to help them strengthen relationships with customers, embrace new opportunities, and make a unique and indelible mark on the landscape. Our branding experts include designers, developers, illustrators, technologists and strategists who focus on delivering the most creative solutions for clients’ business challenges.

Nearest Metros are Braddock Road or King St. Old Town. Estimated walk time is 15-20 minutes. There is two-hour complimentary parking in the retail parking lot on the Pendleton Street side of our building. If coming from the DC/Arlington area via the GW Parkway, turn left on Pendleton and then take an immediate left into the retail parking lot directly behind Talbot’s clothing store. Talbot’s is located on the corner of N. Washington Street and Pendleton (Bank of America is directly across from Talbot’s). Of course if you are coming from the opposite direction you will need to turn right on Pendleton and then left into the retail lot. There is also three-hour street parking on Pendleton but there is no guarantee that spots will be available.


Date & Time


October 27

12:00 PM


Hal Swetnam

SVP, Creative Strategy

Veteran creative director, occasional voice talent, and incessant whistler, Hal is Grafik’s top creative strategist. Early in his career, he created memorable advertising campaigns for such notable brands as Hilton, Exxon Mobil, and National Geographic. Now, nearly 30 years later, he’s spending most of his time in board rooms working through brand strategies with C-suite executives. Always eager to tackle another corporate mantra, Hal helps clients articulate the one truly authentic principle that’s relevant to all audiences and stakeholders.

His work separates Grafik from other branding firms, and distinguishes our clients from every competitor. He’s been an essential part of Grafik for nearly 15 years, leading naming efforts, overseeing the development of powerful brand identities, and helping to establish some of our most transformative strategies, including our work for JK Moving Services, The Neighborhoods of EYA, CFF, WTOP, and The U.S. Naval Research Laboratory.

Johnny Vitorovich

Principal, Creative Director

Known for making startling statements like “Benjamin Franklin was the world’s most insightful marketer,” Johnny is quick to provide his rationale—entertainingly, refreshingly, and convincingly. Not a bad talent for someone who helps his clients develop their own unique story. In his 20 years of strategic creative direction, he has crafted image-rich narratives for brands like Strayer University, PhRMA, and U.S. Dairy Export Council. As one of the creative masterminds for EYA and JK Moving Services, he has developed brands that are the envy of their industries.